The analogy with album sales is also interesting. You may be right that ‘most people’ don’t want full albums, but like to cherry pick the best bits.

I still think there is a place for albums though. Once you have a loyal fan base people will be more inclined to explore the other offerings.

I know when really I’m into an artist I usually want to devour every last bit of their music, searching out anything I can hear by them.

But you’ve got to catch peoples attention before it gets to that point.

And this ties in nicely with ‘The Bundling Concept’

If you look at the direction Chris is going with Holice you have the bundling concept taken to another level.

The videos, the free downloads, the clips of recording sessions…. all tie together to give people an insight into the band and the people behind it. You can build up a following this way.

You have a following, they will buy your albums and whatever else you have on offer.

Dave